the woods are lovely, dark and deep. but …

I deeply respect Vijay Anand for taking the superb initiative of starting and building Proto.in. In fact it is the push that is helping us see other other initiatives coming up viz HeadStart.in and hopefully many more. But guys can you manage your times to see that the startup crowd has access to either Proto.in and HeadStart.in for 3 months; so we as attendees dont have to choose between two platforms?

The point of this post though was this post. Sloka has been in the business for already two years since. Drishti is a four year old company at the least! And Pramati??? To highlight the above three companies as being provided a launchpad at Proto.in… now, thats suspension of disbelief. There are moments when you get carried away, when your baby grows more than your expectations, and I sincerely hope for me and other startups that need more such initiatives, that this one was that moment. It would have been great if you could have highlighted other companies that got funded because of Proto.in.

Proto.in is a trailblazer no doubt but lets not kid ourselves, there is still a very very very long way to go. Or as Robert Frost says “The woods are lovely dark and deep but I have miles to go before I can sleep sleep sleep…

Preparing for failure: startup’s karma conundrum

To best describe an object, describe by what it is not than by what it is

– Unknown

In this post, by a startup I shall mean an upstart venture created by its founders with a vision to create an enterprise of value.

The law of causality simply states the relation between a cause and an effect. Every effect has three possible outcomes for an action: best, average, worst. The best case outcomes are always the happiest; there is champagne and there are more investors ready to pour money into the company. The average case is still good; it’s a lot better than the worst case; the current investors will still hopefully stay with the company. It’s the worst case that’s debilitating for a startup. The killer for every startup is the limited revenues available with it, there is always a cap on the amount of resources available to expedite. Every step is line a mine, a misstep and you as an entity don’t exist anymore.

Every entrepreneur always dangerously lives in a make believe world of assumptions, scenarios and checklists; living off on a heavy dosage of caffeine. In this highly charged potentially sensually overloaded environment of a startup, the entrepreneurs are either paranoid or optimistic. Optimism is a people magnet no doubt, but it can potentially shoot down the startup even before it has taken off. In cases where the other side is a body (institution/corporation/client/person) greater in stature than themselves, it should a good heuristic to go for the worst case to average case out come of the result.

Say you have a project coming your way. And your client is yet to send a complete requirements spec. Expect at least three times the delay in time for the version to reach you. Same goes to their response and maybe for the payment too. I have this friend of mine who constantly lives his life on the worst case scenarios and even prepares and plans for it. He consistently and diligently prepares for the worst outcome from everything he is involved with. And he has had a much higher rate of success in life than an average Joe boy. A startup too must prepare itself for the worst and aim for the best possible result. The final result is often midway through them.

The general rule of thumb.
For a given uncertain scenario expect the positive outcome to have a probability of occurrence as 1/10 as against a negative outcome of 9/10. Lets take a simple scenario and try to understand the point.Say you are in negotiation with a client for a project that you expect the response to come over to you within a week and project to run for 3 months. In this scenario always estimate the response to take three weeks time & the project to run for 6 months. And hence your idea of buying the new computer with the payment from the first phase can essentially be postponed or shelved.

The reason for this rule is simple: Startup entrepreneurs are a optimistic lot. In the rush of passion for `their` product, they forget about the most crucial aspect of the game: the market and its attitude towards their product. Not all ideas are groundbreaking and not all are welcomed by the market with open arms. In this case, the simple rule of the thumb of expecting success with a 1/10 probability. Remember, the general rule of the thumb is that only 1 startup out of 10 survives the haul. Every step in the problem must be broken down into a simple manageable piece and put all of them down on the storyboard. Now, for every step put down the probability as 1/10 for success and failure at 9/10.

Prepare yourself for only a 1/10 of the success possibility.

Marketing
Whenever you approach the client from your side, expect the client have a meaningful conversation only 1 out of 10 times. After the first meaningful conversation, expect the client to show interest in your product only 1/10 times. Now that means only one client in a hundred will show interest in your product and would want to know more about it. Expect the deal to be made only 1/10 times. Now that means out of 100 clients you go to meet only 1 `might` turn into a real client.

Long term vision + short term survival strategy
A startup cannot afford a short term debacle to live and see its long term vision fulfilled. It has to survive every huge storm to be able to live another day. The startup experience is a sensory experience: it requires constant monitoring, evaluating, analysis and change. A huge company can easily afford a long term cut in its revenues to be able to fend off a short term debacle. A whale can stop flapping its fins and it will still stay afloat; the large lung capacity and the fat help it through. The sharks cannot afford to stop swimming; you stop and you go deep, very deep.

With such heavy odds against it every startup has to balance two visions of itself. Short term survival & growth on one side and long term vision. Each are important and must not be traded off for the other. Once the short term survival is compromised, it ceases to exist. The long term vision is important and must be carefully tallied by the founders regularly otherwise there is the danger of it getting just getting lost in the local minima and maxima for ever.

And its generally this very tendency of a startup to be extremely vulnerable to events outside of is sphere of influence that make its existence shark like. The lean muscle of a startup makes it extremely easy(compared to a well established corporate juggernaut) for a startup to be able to change its direction as per the demands of the situation. This however should not be understood as a change in the vision of the company. Its very easy to confuse vision with the direction and it can be fatal to misunderstand this difference.

This ability to quickly adapt and innovate is the basic survival tactic of a startup and will/should remain so.

Uncaffeinated Desktop Discussions 1: Buxfer

I had had a personal interest in understanding the dynamics of social money in some personal posts of mine. Recently on Rajat’s blog I had the chance to meet up with Amit, one of the cofounders of Buxfer. The meetup coincided with our plan to get entrepreneurs to talk about their products… from a more critiquing PoV.So here’s the first edition of Uncaffeinated Desktop Discussions with Buxfer. I have used it and personally felt the UI feel polished compared to BillMonk.

Q. Can you tell us a bit about your team? More specifically, each of your roles
and responsibilities and what all each of you are accountable for?

The Buxfer team consists of Ashwin Bharambe, Amit Manjhi, and Shashank Pandit. All three of us are Ph.D. students in the Computer Science Department at Carnegie Mellon University. Â Shashank does research in the areas of information retrieval and data mining, Ashwin in large-scale distributed systems (high-performance multiplayer games), and Amit in scaling data-intensive Web applications. We have included the URLs to our research pages at the end of this answer.

Currently, we do not have a clear division of responsibilities. Since we can only work on Buxfer in our spare time, anyone who is free has to take care of any issue that arises. So pretty much everyone has to take care of everything.

Research page URLs:
Ashwin Bharambe http://www.cs.cmu.edu/~ashu
Amit Manjhi http://www.cs.cmu.edu/~manjhi
Shashank Pandit http://www.cs.cmu.edu/~shashank

Q. My ideal app is always a very simple, intuitive app very much unlike GNUCash. Buxfer takes care of that for me at least helping me track all my expenditure… But I’m still not comfortable sharing my finances on the network. Whats your reply to this kind of profile of user?

Buxfer makes use of HTTPS to encrypt all the information that is sent to and fro over the network, so that it can’t be intercepted by a third person. Furthermore, you do not need to put your credit card number or bank account number into Buxfer. In fact, we don’t even ask for things like name, age, gender, zip, etc. Passwords are stored in an encoded format, so that no one (not even us!) can recover them as plain text. Â Users who do not want to reveal their email to Buxfer can use their Facebook or Yahoo! account to login. In short, users with the profile you mention can use Buxfer while disclosing very little of their personal information.

Q. Buxfer is a stranger name like my pet dog. Was this intentional, to have this zing feel to it?

Buxfer is an abbreviation of “bucks transfer.” We wanted to come up with a short and catchy name, and Buxfer fitted the “bill” perfectly!

Q. How would you profile your company ideally as?

Buxfer is a service meant to simplify tracking of shared expenses. Â By shared expenses, we mean expenses of an entire group of people which are paid for by just one or two members of the group. Examples include house rent for a group of roommates, dinner or movie outings with a bunch of friends, vacations or business trips with work colleagues, etc. Buxfer provides a centralized mechanism for such groups of people to report their shared expenses and be able to track how much money they owe each other. Currently, the service is web based, but it could be integrated with a variety of devices (in particular, cellphones).

Q. Tell us about the buxfer growth story? The first people to fall in love with it, the evangelists and other adopters?

We opened Buxfer to public in late September. Since then over 5000 users have joined Buxfer. The growth rate has been phenomenal, given that we invested very little time in marketing or publicizing Buxfer. Its just that our users have been very happy with us, and spreading the word around for us. Many of them write us fan-mail saying “Buxfer rocks!” or “We have always wanted such a service!”

Buxfer has also gotten media attention. It was covered by the Pittsburgh Post Gazette and
Associate Press.

Recently, the AP also put an article on the international wire, which was circulated as far as India and Australia. This article also appeared in Business Week and NY Times. So we have been getting very good coverage via the press too.

Q. Now about the idea. There is Billmonk and then there is Quicken, two plays concerning the individual but their target user profiles are much different. Buxfer is probably a mix of both – social money combined with individual expense tracking. However your target user profile (non-professional, non-serious but money tracking individual) Â looks very niche, ideally suited for students who have lots of small expenditures and it becomes difficult to
track them…


We believe that our student market is big enough to make money. We estimate the size of this market to be in the millions. Moreover, this is the market that many advertisers want to target, making it possible for us to generate revenues via advertising.

Q. What about its vision? Do you intend to make it mainstream as in for the general mainstream audience or make it the niche play?

Currently, we intend to focus only on the money tracking student market.

Q. How many users have you had till now? How is the viral growth compared to the general organic growth (the numbers or %)?

So far, our growth has been exponential, doubling every month or so. We currently have over 5k users with an increasing number of users joining every week. So far, the viral growth and organic growth are more or less equal.

* Q. Any interesting trends that you observed till now; say some spurt of growth during a season? *

The number of users signing up on Monday is almost twice the number of users signing up on either Saturday or Sunday. However, the maximum number of transactions are posted on Sundays. Maybe people are partying hard over the weekend, and on Sunday night they sit down to enter all their shared bills 🙂

Q. Considering that your name includes transfer of [funds…], do you intend to combine Buxfer with a payment gateway say PayPal? If yes, are you in discussions with anyone?

We are investigating the possibility of integrating Buxfer with a payment gateway in the near future, but so far, we are not in discussions with anyone.

Q. Any possible funding by VC ideas?

We have been contacted by a few angel investors, but haven’t yet finalized any deals.

Q. Is Buxfer earning you any bux?

Not so far. So far we have only earned the praise of many of our users.

Q. You guys seem to have put quite a thought on the UI front; mostly concentrating on the functionality. Like the signup form appearing in place of the login form – simple and elegant. Or say the groups functionality; which integrates very well with the real world functionality.

Thanks. Indeed UI is, and will remain, one of our main areas of focus. We believe that a simple and intuitive UI is extremely important for a website to be popular. We also like to thank our early users for helping us hone our UI.

Q. How about the inspiration for UI. My first impression was the GMail – global links at the top, dashboard in the center, contacts & groups & invites on the left, vertical tabs…

It does bear some resemblance to Gmail, but it would be incorrect to say we were inspired by Gmail. We tried out a couple of different design ideas, and this one was the most appealing (as per the feedback of our initial users), so we went with it.

Q. Billmonk does plan to go into individual accounting. Are you concerned about
that?

It is not a matter of concern because we think (and we are sure Billmonk will agree) that our main competitors are bits of paper and spreadsheets, which a vast majority of people still continue to use to track their money.

Q. Your thoughts on making a successful webplay?

First, you need to address a real need that people are facing, and second, you need good execution to make the site very simple and intuitive to use.

Q. Any parting thoughts to other aspiring entrepreneurs?

Well, we are not exactly experienced entrepreneurs, but we can say one thing for sure: being an entrepreneur is FUN! Yes, its a lot of hard work, and a tough path to pursue, but at the end of the day when you see people out there using your product and liking it, there is no better reward you can get for your work. From our experience, we would say that the most important thing is focus and dedication to your product, and a strong determination to make it succeed. The idea is as important as the execution, and a motivated team with a good mutual understanding can achieve the impossible. We wish good luck to all of
you!

Readers, do leave your comments! 🙂

-kopos

Cost-Benefit Analysis: Startup Decision Making For Geeks

Decisions make or break startups. So how do you decide whether or not to attempt that project with a lucrative markup? How do you decide between two different alternatives? Who should i marry July or Emily? Turns out that you can analyse the costs and benefits of your decisions, within a “Rough” framework to arrive at answers that make a little sense. The answers however are dependent on some of your assumptions about the variables within the frame work.

Standard Cost Benefit Analysis

In standard cost benefit analysis all one needs to do is make assumptions of the costs and benefits of a particular course of action.

For example if you want to do a cost benefit analyses for project X

First Costs……

Operating costs (Cost of resources used for project): 2000$/month

Fixed cost (Cost Of Project acquisition): 1000$

Opportunity Cost (Cost for opportunities you missed): 1000$/month

Then Benefits…..

Project Revenue: 7000$

Now Net Benefit/Cost (-) = (7000) – (2000*months + 1000*month + 1000)

If months = 1, then net benefit is 3000$ so you go ahead and take the project.
If months = 3, then net cost is 3000$ so you don’t take the project.

This is the bare minimum cost-benefit analysis framework.

Cost benefit analysis for geeks

Ok now onto the geek flavor of cost benefit analysis. This is something i developed and use, so pls do point out any mistakes you can find. Anyway the crappy thing about the above frame work is that there is no flexibility. Your guess for the fixed costs might be wrong and hence your whole analysis might be screwed. So in my framework i make room for uncertainty in the guessed values.

So instead of saying my fixed costs will be 1000$

i’ll say my fixed costs could be 1000$ with 80% probability, 2000$ with 15% probability and 4000$ with 5% probability.

So now the above equation becomes

Cost (-)/benefit = 0.8*((7000) – (2000*months + 1000*month + 1000)) + ((7000) – 0.15*(2000*months + 1000*month + 2000)) + 0.05*((7000) – (2000*months + 1000*month + 1000))

Hence the framework becomes.

Cost (-)/Benefit = (benefit1 – cost1)*Probability Of Outcome1 + …….. + (benefit n – cost n)*Probability Of Outcome n

The above two frameworks are only for cost-benefit for a project with a one time payoff.

What if the decision to be taken requires investment and the Return on investment is expected after many years? All you need to then is to use the time value of money paradigm, which is described in my post startup valuation for geeks.

So if you see any mistakes or have any doubts please do leave a comment. Bye

-Suman

PS: I know the post sucks and is humor less but lately my cost benefit analysis shows that its costlier for me to write a long post with attempts at slapstick.

Where Is Superman

Where is superman (Aka Suman) ?

1) Fighting the gargantuan zepholodi of neptune and trying to save earth.

2) Getting his new and better fitting unform for his laterally expanding waist.

3) Is stuck in an elevator in an old decrepit mine

4) Trying to log into his computer which uses face recognition as authenitcation and is refusing access because of its suspicious disposition.

5) Creating useless polls with ridiculous options

Leave Your comments.

BTW Superman(Suman) is expected back anyday now so hold onto your toothbrushes.

Why Google is dangerous than Microsoft!

Everyone loves the underdog, or lets say most people root for them. Microsoft was the evil empire hellbent on world domination and Google was the david; the only hero capable of felling the Microsoft Goliath Juggernaut. But just looking at the way Google is rapidly gobbling up startups or more specifically eating into lunches of other startups markets; Google has long ago lost its ‘Startup Badge of Honor‘. I still think the most awesome technology to come out of Google stables is its search technology; not that I dont love Gmail or its Desktop Search(still to use this one though!). Ok back to the point.

Every corporation is a hulking conglomerate of people (manpower, resources, experienced moronic bosses he he), hardware, software and ton loads of dollars. This hulk makes it an inevitable juggernaut and most companies do use this advantage to the maximum. But this bulk itself is its biggest hindrance to pace. So all they do gain on this lost advantage is by taking the M & A route. Thats a very simple top down approach to abuilding a company compared to a startup’s bottom up.

Think of it, a top down approach to corporation doesnt allow a company to go into a new niche area (which is not its strength) even though theres lot of money it; it simply cannot just change gears and shift focus so rapidly; that was the beauty of startups playing with the big ones; you know its a virgin market and there are no direct competitors and for any biggie to come to this play it still gives you a enough window of time to ship your product before they can change direction to accomodate this new money making opportunity.

Now, just look at this discussion.

HUFFINGTON: Whatever products Google (Charts) is developing, they are incorporating a 60 Percent to 70 percent failure rate. I find that utterly fascinating. Talk about that culture and how that translates into our lives.

MAYER: As we’ve grown, one of our challenges has been, How can we continue to innovate? We have a theory around failing fast. If you assume that one in five things you do will turn out to be really successful, and maybe two of five will be moderately successful, and the other two will languish, you want to do a lot of things. It’s all about being agile. Most of the teams at Google are three to ten people. Five people launched Google News. About five people launched Google Toolbar. They operate like small companies inside the large company. Google is a lot like managing a VC firm, because you’re placing bets on different teams.

Semco was probably the only other company that had this bottom approach. As is each of its smaller more specific functionality units spun off as a new company by its own employees. But then that was an extreme case of zero shittake in the company; but i digress.

With such a bottom up approach, Google no longer becomes our typical hulking conglomerate but a sprinting juggernaut! As the myth goes, think of every interesting problem that you want to solve and Google already has atleast one team of 10 folks working on it and looks like this might not be a myth at all! Google just probably became the worst startup nightmare. Look at the developments. Google releases API to enable vertical search and has almost instantly flattened out IP value being created there by the new emerging vertical search startups. And the number of startups it bought?!

Google just might be the beginning of a new nightmarish approach to corporation building. Lets petition with the almight market to stop Google for inducing such horrible nightmares onto startup entrepreneurs.

-kopos 

Understanding Smack Shopping – Deal of the day

The first thing that comes to your mind as soon as you read about Jellyfish’s Smack Shopping – Deal of the day is Woot. Woot was a very innovative concept which took the consumer market to a new paradigm. It was just a limited time, cant-miss deal, which had the users hooked for the one main reason – one product, great discounts. It made great sense to the wholesalers too, for one day their product is assured to be sold.

Since we dont have any details on the discount rates on items by the W00t retailer, lets just say W00t buys the products at some x% discount on the market price from the wholesaler. And then W00t sells the items to its consumers at y% discount on the market price. The final profit that W00t nets is (x-y)/100 * N * Cost of each item.
However, Smack Shopping Deal of the day (SoTD) makes this number game much more interesting. The main reason is the number of variables involved is more than two {x,y}. Lets now consider SoTD here. For instance, consider the statistics provided here. In the first three days, the lowest cost has risen from 0$ to 60$ to 100$ (agreed though that the items are different on each day!).

Because of the many different variables involved in this market, the major play is by the consumers, the questions im having are:

  • Is there a standard price at which the users might stabilize? Will the prices hit a plateau in the long run?
  • Can the system be gamed? Of course, in India, people would not go on a shopping spree and wait to buy the items for free.. he he.

Lets consider for a second how the mathematics might work:

First the variables.

  • x% is the percentage discount price that SoTD gets from the wholesaler. To make a profit on the deal, on average the item should sell for more than (100-x)/100*Unit Price
  • We dont have a y% here as the reverse bidding on the item starts from its Market Price.
  • Whats tough to quantify will be the users response; because here’s its the race between greed of one consumer and the wisdom of the community. In the general case, when the wisdom overwhelms the greed, there will always be customers who will buy the item for zero [Heres the point where Smack gets Gamed]. When the greed overwhelms the wisdom, the customers will buy the item for the least possible discount; maybe even for less than the y% discount price .
  • Mostly the average cost of item bought will mostly be the region where the consumer feels he has got the best buy. On Woot, we understand that 62% of customers buy 1 of an item, 14% buy 2, and 24% buy 3; i.e for every 100 users, the number of items they buy are 162 (62 * 1 + 14 * 2 + 24 * 3) implying on average every user buys 1.62 items to get a standard discount of y%. This unit price / unit profit made on W00t is not important to us; the point is can this statistics of user behaviour predict how it will extrapolate for SoTD? Can we without no useful data on SoTD, extrapolate that of W00t to SoTD? Can it correspond to that
    • 62% of the users buy the item in the first time slice.
    • 14% buy it in the second time slice and so on?
  • Also is there a pattern that will emerge to the number of items that SoTD puts on sale? I dont think the variation will be a lot, or that the numbers will be less. Mainly because if SoTD has to survive it has to get large numbers on sale to reap the benefits. An occasional rapid random decrease of the number of items on sale will keep consumer on their toes.
  • The SoTD market looks very much like the stock market, Im guessing that overtime, there will be a definite pattern that will emerge that will behave the stock market tendencies – rewarding consistent study and effort and punishing small time investors who follow the herd.

SoTD will emerge as a very interesting social experiment in the consumer space not only because the consumer deals with escalating discount but also with the uncertainity of the number of items involved in the sale. User patterns that will emerge will for sure show

  • How users react to uncertain buying deals?
  • On average, there will always be the high risk-high reward folks who wait till the end, which might actually be the 24% of W00t. The average buying pattern in general will be those individuals whose asking price on SoTD is marginally less than the discounts they get at other areas. This might consist of the 62% that W00t had. The losers might be the early birds who on getting a good enough deal buy it – that might be our 14%.

Other links:

More about W00t

PS

Though not an economist, I sometimes assume supereconomist role to the T. However, my excitement is at seeing a simple product like SoTD exhibits properties of many other markets mainly the free markets existing today – stock markets, job markets.

– kopos

Value vs Revenue for startups

Yesterday, we were having a discussion on a possible kiva-like play in India which will help connect two very disparate but mutually enriching communities and what kept us puzzled was inspite of the value being created, the revenue-generating mechanism for us was nowhere in sight. Taking any sizeable cut from either of the connecting communities would diminish the value being generated; however, without revenue mechanism there was no way we could keep surviving.

My intuition was to pursue the idea deeper mainly because:
1. It has the scope to generate immense value.
2. Can alter the dynamics of the current system, from marginal to a major extent.

Which bring us to this post…
1. Should startup entrepreneurs pursue an idea even if doesnt have a revenue generating idea now itself but creates value?
2. Occupies a niche field in an area where there is a lot left to be done and can help remove the pain points of customers.

My `opinion` is definitely a yes. Creating value creates fills a dichotomy: people who need it and people who benefit by filling up that need. Generally, a startup is expected to be the latter. However there are cases where the essential dichotomy exists between two subgroups in the former; i.e the role of a facilitator who takes care of bridging the gap between two people who need each other; but there is no way of getting to one another in the best way possible.

Google stands out as a best example of this gunning for value philosophy. They didnt have a business plan until they were about 2002. They had created an essential value of being able to bring search to unstructured data.

For all I know, if a product startup is not creating immense value, it will meet either of two fates, either getting trounced heavily by another player who does create value or will just go bankrupt.

Would love to hear your views on if value is the way to go for a startup (rest assumed that the ways for surviving till they have a business plan is chalked out). I will tackle the ways of value creation of a startup in my next essay ‘Big Guy vs Small Guy’.

Entrepreneurship for students II: 11 things to do before you leap

Ok i know your embarassed they made you wear a gown and a dorky looking hat with a horse tail kind of thingy hanging from it. And I know you are beyond furious that they actually made you go on stage infront of your entire class in that ridiculous outfit to accept your degree. In short your triumphant emergence from the drudgery of student life is celebrated by embarassing you infront of 500 people and then expecting you to pose for pictures to capture this moment for an eternity. Yup convocations can be painful, but hey you get to laugh at all your other friends while they are onstage and you get to throw those dorky hats, so it doesn’t suck that bad. On the flipside all you have to do now is decide what to do with the rest of your life. No sweat, this is only like the most important decision ever which can screw your entire life up, yey! While you are pondering over the “what next” sweating like a pig(did anyone actually see a pig sweat(get back to me if you have)) you have this great itch for entrepreneurship that is begging to be scratched. Ever since you saw some crappy article on some blog this itch has only grown. Finally you decide entrepeneurship is for you and want to jump into the madness and insanity that is a startup. Not so fast buddy, undecide what you have just decided. There are things you need to do before you take that leap.

BTW this part is the shameless self promotion of my articles in this series so feel free to skip ahead.
Entrepreneurship for students I : 11 reasons why you need start now
Entrepreneurship for students II : 11 things to do before you leap
Entrepreneurship for students III : 11 Myths about student entrepreneurship
Entrepreneurship for students IV : 11 things to expect before you leap

1. Introspect

At the risk of sounding redundant please let me repeat what poorna and I have already said “Know thyself”. Ask yourself “why you want to be an entrepeneur?” Not surprisingly that question has all kinds of right and wrong answers.

Right answers
1. I have a passion for building a good company.
2. I have a great idea which if executed well will make me a lot of money.
3. I love the entrepreneur life style.(this can be a wrong answer too given your knowledge of the entrepreneur lifestyle)
4. I want to invest my time for exponential Rate of return even if there is risk instead of the steady Rate of return that a job provides.
many more…….

Wrong answers
1. Steve jobs was an entrepreneur, I luv steve jobs.
2. Tom, dick and harry are doing it why can’t I?
3. Hey the job title ‘entrepreneur’ sounds cool.
4. Because suman(or anyone else) told me to(very bad reason).
many more……..

It’s very important to be aware of all your reasons to be an entrepreneur. It is also important to scrutinize these ideas to withstand the stupidity test. People who are risk averse, easily influenced by others, afraid of failure should understand what entrepreneurship really entails before they decide wether it is their cup of tea. Realizing that you were not meant for entrepreneurship after a couple of months in will really spoil your day.

2. Get your shit together

Entrepreneurship and being an entrepreneur is a luxury and privilege few students can afford. Most wannabe entrepreneurs are kept at bay by the realities of everyday life. A typical graduate in india is expected to support his family. He/she is expected to earn and pay off the umpteen loans and needs of the house. When the vehicle, home and education loan come calling and expect you to pay up every month, starting your business might not be a good idea. Your first responsibility is to your family and the people around you. which means you have to hold off your dreams until “more important things” are taken care of. Don’t count on a steady stream of income when you are an entrepreneur. So get your financial affairs and responsibilities straight and fulfill them before you think about entrepreneurship. For the lucky few of us that needn’t worry about anyone else except themselves, consider yourself really, really lucky and make the best of your situation.

3. Round up the gang

The lone founder is a creature seldom seen in the bootstrapping startup circle, and with good reason. Being an entrepreneur is like being an entire office all by yourself, you need to be the clerk, programmer, boss, accountant, marketer, evangelist and a million more things. Though an enterpreneur is supposed to be a generalist rather than a specialist, not everyone can do all things well. A co-founder or a bunch of them will lighten the load on your shoulders while increasing your venture’s odds for success. The team can afford to have specialists so you have the “horses for courses” option. I also find that the more intelligent people there are around the harder it is for bullshit ideas to survive. For the student entrepreneur a support structure is also very important and vital reducing the cumulative downtime of individuals(if ur down ur buddies will kick ur ass to happy town). What im getting at is that a founding team is essential and a good idea for a student entrepreneur. As a general rule the older you are past your college years the harder it is to find co-founders. So get your team together.

4. What do you want?

It is important that every member of team be aware of what every other member on the team wants and expects from the planned venture. This is the step where most prospective co-founders are filtered away. There are certain core values, beliefs and perspectives that all the co-founders must share, and any compromise on these would most likely lead to conflicts in the future when they will be much more detrimental to the venture and will be harder to diffuse. For example if you believe in bootstrapping and your co-founders think that external funding is the only way to go then that doesn’t exactly seem like a good match, Similarly if you want to grow your company and your co-founder wants to build something and flip it then that doesn’t exactly spell ‘two of a kind’. This does not mean that different perspectives are undesirable, often conflict is a good thing and different perspectives aid in complementing each other to achieve the common goal. The short mantra is “like minded in core, complementary perspectives otherwise.”

5. What’s your business?

This is a not a toughie, before you begin your business you must know what your business is(I know my phrasing sounds stupid and condescending(what do i care, its my blog hehehehe)). Sit down and decide what you are going to do. Are you going to make and sell software? What kind of software? Do you want to get into E-commerce? If you dont have a narrow idea which is a good place for any startup to begin with, then formulate a broad business plan like “I am going to turn man hours into money(software services company)” or “Im going to turn patentable innovation into money”(selling high IP solutions). Validate your business plan or idea as much as you can before you get into it. You must answer questions like “Will people buy this?”, “Is our product unique?”…..

6. Role Play

What role are you and your co-founders going to play in the venture. Who is the people person is he going to be the evangelist and the vp of marketing. Who is the techie/geek does he have the discipline to be the CTO. Ofcourse these are decisions that cannot be taken at the outset but everyone should at the least be aware of their rough responsibilities and ownerships right at the outset like the techie, the money guy, the seller, the lead generator, so on and so forth. However no one should be a specialist and be limited to a small part of the operations of the company, everyone must be involved in everything as much as possible until it starts getting detrimental. The reason for this is that the team should recover and pick up the slack immediately if one of the members decides to leave. So a bunch of allrounders with a bias towards complementary specializations is the need of the day here.

7. Network

It’s never too early to start networking. The network is very important for a startup and it allows you to reach prospective clients while finding partners who you can complement and who can complement you. However one must be weary of the kind of people you need to network with. Often you will come across people that look very good on paper but in reality turn out to be nothing more than bandwidth hogs. The yard stick for any strategic partnership is the amount of mutual benefits. The point cannot be stressed enough, put your connections into perspective. The contact should be beneficial not detrimental and when you are a naive student who is full of energy its pretty hard to differentiate the beneficial and detrimental prospects(its hard enough for the more experienced ones). Help out your peers whenever you can and when you need your back scratched really badly someone will help you out.

8. Mentor

Find a mentor. Better yet find a set of mentors. The tech startup community is by nature very helpful, accommodating and forward so if you prove you will not be a waste of their time you can find good mentors. It is wise to learn from the mistakes and successes of others. Putting your mentors on a pedestal however might not be a good idea and at the end of the day all advice should be taken as just that advice and nothing more. It is you who must consider your every step from all angles and ultimately decide what to do even if it means going against your mentor’s advice. So take all advice from your mentors with a pinch of salt. Also as a rule a lot of advice that people dole out is nothing more than bullshit(including me(not)). One should offer a stake in the venture to the mentor if you think he is valuable enough to the future of the company. However this kind of stake will attract a lot of charlatans and pretenders who can’t add any real value and yet will promise you the sky.

9. The sponge

Be a sponge and absorb all the information that you can about starting and running a business. Your ventures future depends upon how well and how fast you can negotiate the learning curve that a startup requires. Do you know what cost-benefit analysis is? What about product lifecycle? And a gazillion other things. So learn, learn, learn and convert that knowledge into action as fast as possible. Take care that you aren’t caught flat footed on any issues that you should know. If you don’t know ask ex:”should our venture be a partnership firm or a LLC?”

10. The Sitdown

This is probably the most difficult thing you might have to do before you start your own venture, Convince your family that this is a good idea. Ofcourse first they are going to point at you and start laughing as if you just told them that

Ze Look

you would be an astronaut, that is until it sinks in. Once they realize you are not kidding their expression changes and their jaw drops with their mouth wideopen not believeing the words coming out of your mouth. Then you get ‘the look’. What is ‘the look’? you ask. Well it is the most dreadful heart melting expression that makes grown men cry. You know

the sort of look ‘puss in boots’ gives shrek in shrek 2. But don’t let this stop you, explain to them that you have thought his through and tell them what your plan is. Tell them that you know there is risk involved and have not ruled out failure as an option. Tell them this is what you’d like to do and that anything else would make you feel trapped and unhappy. And because they are your family and would want the best for you, they will agree if your idea isn’t something a numbskull concocted on his bad hair day.

11. Get a rich girlfriend

Better believe it, once you start your venture you can’t afford to have a normal girlfriend. For one thing your phone bill alone will bankrupt your company. So get yourself a rich girlfriend if you have to. Infact don’t think “girlfriend” think “angel investor”. Ofcourse it would help if the angel is hot, beautiful and wants to pamper you every chance she gets. And the best thing is you don’t have to get her gifts citing your nonexistent startup revenues.

Anyway my shitty attempt at comedy, and the fact that i could only think of 10 good things and had to fill the list with one sexist thing aside this was a pretty long article. So be vocal about your opinions people and if anything seems like bullshit please call it. Bye Bye.

-Suman

Ridiculous marketing ploy of the day

The internet is a bad place. Its a cesspool of scams, porn and badly designed websites that are not usable at all. Then there are the people online the wierdos, the clingers, the stalkers, the hackers, the identity thiefs and people on orkut. If you thought those were the only dangerous things online that you had to protect your kids from, well think again. There is something far more hidious, despickable, revolting, disgusting, shocking, repugnant, distasteful, repulsive, nauseating (I know, Im good at adjectives), perturbing than anything you have ever seen or heard of before. its NAKED DOLLS KISSING AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH SAVE US……………………..
Ridiculous

Imagine you are firing up your laptop in the hall of your home with a bunch of ADULTS sitting behind you and something like the image above pops up on screen of your antivirus updating agent. Your train of thought in chronological order…

0.0000001 seconds after popup: The brain of a guy somehow percieves skin faster than nerve impulses can travel.

Cooooooool free porn!!!

0.0000002 seconds after popup: Vague humanoid shapes are percieved by the brain.

shit my whole entire family is sitting beside me. I’ve gotta minimize that popup!

0.0000003 seconds after popup: Your brain activates your superhuman reactionary response system, once again this impulse is exclusively inherited by guys due to millions of years of evolution reacting to unexpected and accidental pop ups when some one is around.

MUST MINIMIZE POP UP (imagine a walkman with low charge)
0.001 seconds after popup: Your brain fires the redundantly wired(TCP/IP over fiber optic backbone of the male body) nerve cells that lead to your hand and you end up minmizing the popup.

Phew!!!

0.1 seconds after popup: After you brain has had the appropriate time to process the visual information it recieved.

Wait a minute. I don’t think that was a homo sapien.

While all this has been going on, all the people in the room only saw a flash on screen.

After seeing the ad again I realised how ridiculous it was, i slowly realised inflicting this image of barbie kissing ken naked would infact mess with childrens heads. I mean comeon everybody knows barbie and ken split up back in 2004. Where has Avira been these past 2 years.

” Mattel announced that Barbie and Ken are separating after 43 years as one of the world’s most famous couples. The pair’s “business manager”, Russell Arons (Vice President of Marketing at Mattel) states that Barbie and Ken “feel it’s time to spend some quality time – apart.” ”

source: http://en.wikipedia.org/wiki/Barbie

-Suman

PS: For anyone keeping count I coined another term today “Entreprenerd” meaning a nerd entrepreneur. I know, just pure genius.